Navigating Supply Chain Challenges in the EV Startup World

Navigating Supply Chain Challenges in the EV Startup World

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In this episode of the Auto Supply Chain Prophets, Andreas Bareid, head of e-mobility for QAD shares his insights on the topic of e-mobility and supply chain management. He highlights the advantages and disadvantages of EV startups, including their ability to move quickly but lack of experience and infrastructure. Traditional automotive companies face similar challenges in adapting to the EV market while dealing with legacy systems. Andreas emphasizes the importance of an integrated approach and scalable solutions for efficient supply chain management.

This episode delves into the concept of speed and the differences between traditional automotive companies and EV startups in terms of implementation expectations. EV startups work on shorter timescales, aiming to move from ideation to engineering, small-scale production, and eventually massive scale in a matter of months. Traditional OEMs tend to follow a more thorough and time-consuming process. The ability to make quick decisions and access data in real time is crucial for growth and competitiveness.

Join this conversation with Andreas Bareid as he also highlights the common pain points in the industry, including the importance of time-to-market for both startups and established companies. And, the interest of foreign companies in establishing onshore operations in the US, as well as the potential consequences of US policies on battery production in Europe and other regions. 

Themes discussed in this episode:

  • E-mobility and its impact on the supply chain management
  • The challenges faced by EV startups in terms of supply chain control, compliance requirements, and onboarding suppliers.
  • The importance of having a good supply chain management system and ERP system  
  • The significance of integrated solutions, government policies, and collaborative efforts within the automotive industry

Featured on this episode: 

Name: Andreas Bareid

Title: Director of E-Mobility and Battery Business Development at QAD

About: Andreas leads transformative growth and sustainable innovation in the automotive industry. With QAD Adaptive Applications, he empowers companies to navigate disruption, scale sustainably, and thrive amidst technological advancements.

Connect: Linkedin

Episode Highlights:

[02:28] EV startups and infrastructure. The importance of a good supply chain management system and ERP system for the success of EV startups.

[04:12] Funding requirements for startups. The need for EV startups to move quickly in order to secure funding and avoid going out of business. Different funding requirements at different stages of the startup journey, such as ISO 9001 documentation and compliance with industry standards.

[09:03] US-made car battery supply chain. The impact of US regulations on the battery supply chain, specifically the requirement for 40% of battery components to be produced in the US to qualify for EV subsidy tax credits. The challenges and opportunities for foreign battery companies to establish their supply chain in the US.

[11:14] Tax credits and profit. The profitability of building batteries in the US due to tax credits and incentives for production.

[16:55] Supply chain success. The importance of establishing robust and stable supply chains amidst disruptions caused by the influx of companies in the battery industry; and the significance of speed in scaling up production and meeting future goals related to EV adoption.

Top Quotes:

[03:02] Andreas: "But you want to do as much as possible within the solutions that you're having giving a good foundation for growth and rapid speed to benefit. That is actually the main reason for why many of the EV companies, both tier ones, and OEMs are coming to QAD, because you're sitting on a lot of knowledge and processes and expertise with QAD embedded inside of the system."

[05:15] Andreas: "You take the decision speed, if you're not having the data available at the right time, the ability to take the sessions at a time you actually need it, that is going to hinder you for your further growth."

[14:19] Andreas: "There's a lot of disruption in the market. There's a lot of uncertain supply chains. You need to establish them. You need to be able to onboard them. You need to ensure robustness and your supply chain and the stability and capacity of them in order to look for your goals for 2030 and 2035."

[17:04] Andreas: "Get rid of excel, get rid of excel, and get rid of JIRA to manage your supply chain and to manage your quality. They are tools that are not able to scale, they will break. No matter if you're established or if you're a new entrants that will hinder your growth. You need to lean on the knowledge that are within the supply chain solutions for how you enable your suppliers and communicate with them and execute on the supply chain."


Delivering on the Promise of Delivery: Automotive Sustainability and Profitability

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White Paper for Leveraging Risk Management in Automotive

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Operational Restart Readiness

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The 24 Essential Supply Chain

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Keep in touch with Auto Supply Chain Prophet's co-hosts Terry Onica and Jan Griffiths on LinkedIn.


QAD Wesbite


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